At Holster Builder, our top priority is to provide people with all of the holster making supplies they need to make their businesses run a little bit more smoothly. What’s the most precious commodity you have? For many, the answer is probably time. There’s just not enough of it, and at the end of the day, a lot of people end up feeling overwhelmed about how much they have to do the next day to catch up.
Whether your goal is to create an online store and drive traffic through marketing on social media or you want to work with your favorite local gun stores and gun ranges to get your products on their shelves, we want to help. So what can you do to get the customers who are searching for you online? We’ll share a few time-tested tips in today’s post, so keep reading to learn more.
(What about those who want to sell locally? Be sure to stay tuned for our next post, because we’ll be breaking that information down next time.)
3 Tips for Selling Holsters Online
Optimize Your Website
If you want to sell your products online, your customers need to be able to find you. Although many think it’s as simple as putting up a website and waiting for traffic to come, the truth is that it will take some more work than that. Our advice? Look into search engine optimization, learn the basics, and apply them to your website. Does it all have to be perfect? No, but it’s a case where a little can go a long way.
Do some research into appropriate keywords to use on your website, because this is what allows people to find you. At minimum, we recommend adding title tags and meta descriptions to the back end of your website that utilize those keywords in a natural way. After that, write blog posts for your audience. Don’t worry about pleasing the search engines; instead, focus on what you can do to help actual people who find your website.
Post on Social Media
There’s a lot of power behind social media these days, and it’s a great idea to use it to your advantage! Think of this as your second website. Add updates about what you’re working on, post videos of your workspace, and share photos of your team. Anything you can do to help your customers feel engaged is what you should be doing.
Think about what you like about the brands that you appreciate, and consider how they interact with their followers. You don’t have to copy it, but do your best to analyze what they’re doing and come up with a plan of attack.
Look Into Paid Ads
Did you know that many search engines will allow you to pay for ad space? Essentially, you can create a budget and pay for your website to show up at the top of a page of search results. This can be a powerful tool when used effectively.
A number of search engines offer this feature, but we recommend sticking to the main ones to maximize your budget.
Are You Searching for Holster Making Supplies?
At Holster Builder, our number one priority is to help your holster making business succeed. We hope you’ll take advantage of the tips above. After all, if you can implement them successfully, it’s like having an employee who is always working 24/7 at a fraction of the price.